Commercial Advertising 

Now a day’s most people base their actions upon the standards of other people who they look up to. Sue Jozui explains that advertiser frequently uses celebrity testimonials to support a claim, but argues that the people should not have to expect approval of people like celebrities to tell them how “good” a product is or that you should buy the product mainly because they are the ones promoting it by letting you know that they themselves make use of it. This argument is agreeable because by expecting the audience to only base their opinion on the standards of popular people, like the celebrities that promote the products, is an insult to the audience. This kind of promoting with celebrities sends out a message to the audience that indicates they cannot quite think for themselves and therefore need a person of higher “superiority” to do it for them. Audience opinions should be made alone, without regarding the celebrity’s testimony

Most television commercial advertisements are done by with celebrities. These celebrities are given a script and they just say what the company wants them to say. Why should people base their opinion on something that is not even a sincere thought and that these celebrities are getting paid for saying. In the commercials celebrities only say the good things about the products that they are advertising because they are given a good amount of money. The company will pay any amount of money necessary to make their product look good. A video experiment was conducted to test how far people would go to get money. In this experiment a group of actors where called up for commercial.

These actors where given a script in which they were suppose to talk good about a new hair product. Since this was all an experiment and therefore the casting for the commercial was all a lie. The purpose of this experiment was to see how many people would lie about a product just for the money that they would end up receiving. Before they began their auditions they were told that the hair product they were advertising had some defects that had previously cause some people to lose their hair. After being told the reality of the product only four people out 10 chose to not do the commercial, but the rest went all along with it.

This experiment proved that commercials can lie to their audience, and that most actors don not care about what they are advertising and only care about the money they will receive. These are all reasons why Su Jozui’s opinion and suggestion are agreeable. We need to boycott those kinds of advertisings and legislate rules and guidelines for advertisers. Celebrities are people like us and we should not have to rely our future decisions on something merely because they say to do so. We are smart and capable of deciding things for our own.